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Starting your own business is no easy thing. The risk, the investment, the hiring process, making sure all your taxes and legal papers are in check just to keep the authorities off your back & the ultimate of making sure that you stay in business. In this blog post we want to share with you some tips on how to keep your business running smoothly.

  1. Be well-prepared at the Outset — make sure that all paperwork and government requirements are in place before you start your business.
  2. Welcome the idea of delegation and outsourcing — do not try to do everything. It's important to have a clear understanding of who does what in your business. Know when to outsource because trying to do everything will just take you away from what you do best and that is probably the very thing you went into business to do. For businesses with staff, divide the tasks and empower your staff to take charge of them, under your supervision of course!
  3. Ensure your prices are competitive — this means not too high or too low. A price set too low can identify your business as a cut-rate operation. On the other hand, a high price can discourage customers from doing business with you. Establishing a good service/value equation will allow your customers to see your rates as money well spent. Also, you can continually improve your value and raise prices correspondingly.
  4. Treat your customers as you'd like to be treated — your customers are people just like you. Make sure everyone on your staff knows that the customer is the most important person on the landscape. Treat them well and keep them coming back.
  5. Offer only what you can provide — it does not matter if you are multitalented and capable of performing various tasks; do not let your service get too cloudy. Have a clear set goal, and do not stray away from your original business idea by trying to spread over to other related market niches. People need to understand what you do. As a business owner, you should certainly strive towards diversification, but do not overextend yourself, for it can backfire on you.

Any new startup or business needs to be run at a proper pace (not too slow or too fast), be efficient with energy and time, in a manner which will dictate success. If for one reason or the other hand you cannot be around all the time to perform all the duties yourself, we hope that these tips will be helpful. 


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Outspoken Edge Limited
House No. 205/6,
2nd, Emmause Ln,
Accra, Ghana